Cookie Policy
Last updated: January 1, 2025
Introduction
This Cookie Policy explains how SocialWay.ai ("we," "our," or "us") uses cookies and similar tracking technologies when you visit our website and use our services. This policy should be read alongside our Privacy Policy.
By continuing to use our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences at any time using the methods described below.
What Are Cookies?
Cookies are small text files that are stored on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by other websites or services). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period).
Similar Technologies
In addition to cookies, we may use other similar tracking technologies:
Web Beacons (Pixels)
Small, invisible images embedded in web pages or emails that help us track user behavior and measure campaign effectiveness.
Local Storage
Similar to cookies but can store larger amounts of data locally in your browser to remember preferences and settings.
Session Storage
Temporary storage that is cleared when you close your browser tab, used for short-term data needs.
Device Fingerprinting
Collecting device characteristics to identify and distinguish users for security and fraud prevention purposes.
Legal Basis for Using Cookies
We use cookies based on the following legal grounds under GDPR and the ePrivacy Directive:
- Strictly Necessary Cookies: These do not require consent as they are essential for the website to function
- Consent: For analytics, functionality, and marketing cookies, we obtain your explicit consent before placing them on your device
- Legitimate Interest: In limited cases, we may rely on legitimate interest for certain functionality improvements, always balancing against your privacy rights
Types of Cookies We Use
We categorize our cookies into the following types:
Strictly Necessary Cookies
RequiredThese cookies are essential for the website to function properly. They enable core functionality such as security, authentication, session management, and accessibility features. You cannot opt out of these cookies as the website would not work without them.
| Cookie Name | Purpose | Duration |
|---|---|---|
| auth_token | Maintains your login session | Session |
| csrf_token | Protects against cross-site request forgery | Session |
| cookie_consent | Stores your cookie consent preferences | 1 year |
| session_id | Identifies your browser session | Session |
Analytics Cookies
OptionalThese cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website performance, user experience, and services.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
Functionality Cookies
OptionalThese cookies remember your preferences and choices (such as language, region, or display settings) to provide a more personalized and enhanced experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Stores UI preferences and settings | 1 year |
| language | Remembers your language preference | 1 year |
| theme | Stores light/dark mode preference | 1 year |
Marketing Cookies
OptionalThese cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of advertising campaigns. They may be set by third-party advertising networks.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits across websites for ads | 3 months |
| _gcl_au | Google Ads | Conversion tracking | 3 months |
| li_sugr | Advertising and analytics | 3 months |
Third-Party Cookies
We use services from third-party providers that may set their own cookies. These providers have their own privacy policies governing the use of their cookies:
Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies (except strictly necessary cookies). You can manage your cookie preferences in several ways:
Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
Browser Settings
Most web browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Opt-Out Tools
You can also opt out of certain cookies using these tools:
- Digital Advertising Alliance (DAA) Opt-Out
- European Interactive Digital Advertising Alliance (EDAA)
- Google Analytics Opt-Out Browser Add-on
- Facebook Ad Preferences
Note: Blocking or deleting cookies may affect the functionality of our website. Some features may not work properly, and you may need to re-enter information or reset preferences each time you visit.
Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Because there is no common standard for how to interpret DNT signals, our website does not currently respond to DNT browser signals. Instead, we recommend using the cookie management options described above to control tracking.
Cookie Retention Periods
Cookies have different retention periods depending on their type and purpose:
- Session Cookies: Deleted when you close your browser
- Short-term Cookies: 24 hours to 30 days
- Long-term Cookies: 1 month to 2 years
- Consent Cookies: Typically 1 year (to remember your preferences)
You can delete cookies at any time through your browser settings. Clearing cookies will remove your preferences and you may need to consent again on your next visit.
GDPR and ePrivacy Compliance
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, our use of cookies complies with:
- General Data Protection Regulation (GDPR): We obtain explicit consent before setting non-essential cookies and provide clear information about cookie usage
- ePrivacy Directive: We ensure cookies are only placed with your prior consent (except for strictly necessary cookies)
- Equal Consent Options: Our cookie banner provides equally prominent "Accept" and "Reject" options
- Granular Choices: You can accept or reject cookies by category
- Easy Withdrawal: You can change or withdraw your consent at any time
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights regarding cookies and tracking technologies:
- Right to know what personal information is collected through cookies
- Right to opt out of the "sale" of personal information (we do not sell your data)
- Right to non-discrimination for exercising your privacy rights
- Right to request deletion of data collected through cookies
For more information about your California privacy rights, please see our Privacy Policy.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page. For significant changes, we may also provide additional notice (such as a banner on our website or an email notification). We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: support@socialway.ai
Subject Line: Cookie Policy Inquiry
For general privacy inquiries, please see our Privacy Policy. For data deletion requests, please see our Data Deletion Policy.